To ease your wallet, we daily compare hundreds of product prices with competitors for you. Every day we find the lowest basic price far and wide! You can therefore be sure that these products will be at the same or a better price with us than in any supermarket, so you don't have to pay an extra crown! We daily compare regular competitor prices, not promotional offers.

Shopping doesn't have to mean a hole in your budget, and affordable shopping doesn't have to mean low-quality products. Products under our private labels are proof of this - simply quality at a great price. Unique products from our own brands are represented in the product categories you commonly purchase. We regularly compare their prices with the regular, not promotional, prices of competing products with the closest possible composition.