Marketing consent

The company VELKÁ PECKA s.r.o., with its registered office at Karolinská 654/2, Karlín, 186 00
Prague 8, ID No.: 030 24 130 ("Rohlik.cz" or "We"), as the data controller, hereby informs you, our
customers purchasing goods or using services offered in our e-shop accessible from the web portal
https://www.rohlik.cz/en-CZ or via the Rohlik.cz mobile application ("Rohlik.cz e-shop"), about how
we process your personal data if you give us marketing consent (as explained below).

Processing of personal data for the purpose of tailoring our advertising and the advertising of our partners to your preferences

If you give us consent to use your data (see below for the specific scope) to tailor our advertising and that of our partners to your interests, you will allow us to show you advertising from us and our partners that we believe may be of interest to you. We call such consent "marketing consent".

If you give us marketing consent, we target and evaluate the success of campaigns based on an analysis of your behaviour using pseudonymized data. Once you have given your consent, we may also use a unique identifier (user ID) to track your behaviour on different websites, browsers, or end devices.

Please note that granting marketing consent is entirely voluntary, and failing to grant consent will not affect our business relationship in any way.

What personal data do we use in the context of marketing consent?

The specific data that is used for targeting and customisation depends on how the ad is targeted/customised. In most cases, these are the following categories of personal data:

• data about the location in which you are shopping is primarily used for geographic targeting;
• data about your previous purchases, your movements on our e-shop, your favourite product categories, whether you like special offers, how often you shop, what the average value of your order is, whether you are a member of one of our clubs (Premium, Rohlicek), whether you shop via the website or app, etc. are used for interest and behavioural targeting

In addition, data on your response to the displayed advertisement (e.g., clicks, conversion to the e-shop, etc.) are processed to evaluate the success of campaigns.

We use pseudonymised data for targeting and customisation of advertising. Pseudonymisation is the processing of personal data in which the data can no longer be linked to a specific person without the use of additional information, whereby this additional information is stored separately and is subject to technical and organisational measures to ensure that the data cannot be unlawfully linked to a specific person.

How do we obtain marketing consent?

On the banner or our e-shop pages, you can decide whether you grant us consent through the active field "Yes" or not through the active field "No". Once you have made your choice, the banner will disappear. If you do not give us your consent, we will offer you the opportunity to give marketing consent again after 30 days of your refusal. From then on, we will leave it up to you. If you change your mind anytime, you can change your settings as described below.

Where can you change your marketing consent settings?

You can manage (grant/revoke) your marketing consent at any time in the communication centre of your profile on rohlik.cz. Specifically, you can find the communication centre under your initials (the icon on rohlik.cz at the top right), then click on "my account." On the page that opens, you will find the "communication settings" tab on the left.

Who are our partners and what data do we pass on to them?

Our partners are: Endemic advertisers (suppliers), such as FMCG, and non-endemic advertisers (nonsuppliers) such as Automotive, Telecommunications, Travel & Hospitality, Media & Entertainment, Customer Electronics & Technology, Financial Services (Banking, Payment, Insurance), and Retail.

We do not pass on any of your specific data to our partners. The above categories of personal data (within the scope of the advertising targeting method) are only used to create the so-called audience segments for displaying a specific advertisement according to the parameters we choose (if it is our advertisement) or our partner gives us. The way it all works is based on the data we have available and collected as part of your shopping and movement on the rohlik.cz e-shop. We include you (via your device) in one of the audiences and display the selected advertisement for you (ours or our partner's). We then use the data on your response to the display of the advertisement for the purpose of evaluating the success of a particular advertising campaign and to increase the effectiveness of targeting/adaptation of advertisements.

How long do we use personal data under marketing consent?

If you give us marketing consent, we process your personal data for the period of the consent (i.e., until it is withdrawn).

Please note that if you give us your consent, we will include in the processing the full range of data (see categories above) that we hold about you from the beginning of our business relationship.

What tools are used to target and personalise advertising?

We use Criteo's tools to target and customise ads outside the rohlik.cz e-shop. However, only pseudonymised data is processed through Criteo's tools. Criteo is our data processor.

Further information on how we process personal data and information on your rights can be found in the current version here.