Upcycling at Rohlik ♻️
At Rohlík, we believe that every meal has its value. Unfortunately, according to Eurostat statistics, up to 830 thousand tons of food are discarded annually in the Czech Republic, which is an average of 80 kg per person. This waste occurs not only in households, but also in supermarkets and, unfortunately, even in our warehouses. These are surpluses, products rejected due to appearance, or leftover parts of ingredients that are still nutritious but no longer needed. That's why we launched the initiative „Zachraň a ušetři“ and support food banks to reduce this waste as much as possible.
Now we're going even further – we've teamed up with experts from TransFoodMission and are the first store in Europe to bring upcycling. We are transforming products that would otherwise be considered waste into new, high-quality products that not only taste good but also save our planet. By collaborating with farmers and suppliers, we ensure that every product has a positive impact on the environment. With upcycling, we give new life to products that are leftover from production or are not aesthetically perfect, and you can be a part of it.
What actually is upcycling?
Recycling, upcycling, and downcycling – maybe you've heard of them, but what do they actually mean? Let's unravel it! Recycling is a process where waste materials are transformed back into the same raw materials, which are then used in the production of new products, such as aluminum cans. Upcycling is like a transformation from Cinderella to a princess – from waste, we create something even better and more creative. Conversely, downcycling is a slightly sadder story – a high-quality material is turned into something less valuable. Our goal is to introduce you to these concepts so you know what's what and how they help our planet!
